Mars and 2K Extend WrestleMania® Partnership
SNICKERS® and WWE® 2K24 Named Presenting Partners of WrestleMania XL
STAMFORD, Conn., February 29, 2024 – Mars, Take-Two Interactive and WWE (NYSE: TKO) today announced that SNICKERS® and WWE® 2K24 will continue their union as the Presenting Partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
This marks the third consecutive year that the two powerhouse brands have combined to serve as Presenting Partners for WWE’s pop culture extravaganza. WrestleMania XL has already broken records including more than 90,000 tickets sold on the first day.
Ahead of the biggest matches of the year at WrestleMania, SNICKERS and WWE 2K24 will continue their multi-platform campaign from last year on the Road to WrestleMania.
“SNICKERS is proud to return to WrestleMania, bringing a satisfying solution to WWE fans around the world” said Martin Terwilliger, Marketing Vice President, Mars Wrigley. “We look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for WrestleMania XL, bringing fans what is sure to be one of the most exciting sporting events of 2024.”
“While fans can relive forty years of WrestleMania in WWE 2K24, we’ll once again tag-team with SNICKERS to co-present WrestleMania XL,” said Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K. “We’ll be cheering on our cover Superstars: Rallying Cody Rhodes to ‘Finish the Story,’ rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the ‘EST’ WrestleMania performance of all.”
“WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,” said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO.
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.
For more information on WWE 2K24, visit the game’s official website for a full breakdown of the pre-order details, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K24 or subscribe on YouTube.
WrestleMania XL takes place Saturday, April 5 and Sunday, April 6 live from Lincoln Financial Field in Philadelphia. Limited tickets are still available via ticketmaster.com.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
About Take-Two Interactive
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. We develop and publish products principally through Rockstar Games, 2K, Private Division, and T2 Mobile Games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hanger 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB Studios. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2k.com and on the Company’s official social media channels.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.
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